IAAMB/ACWT is a professional organization for individuals in the field of Animal Massage. The are based out of Toledo Ohio and contacted me with interest in redesigning their website.
Highlights of Redesign:
Unfortunately like far too many businesses, the good folks working hard every day at IAAMB had never heard of Google Analytics. And maybe you haven't either. Google Analytics is a FREE tool that can be enabled with the insertion of a teeny tiny bit of code within your website that opens up a world of useful and anonymous data about how visitors ACTUALLY use your website. Google Analytics was launched on November 14, 2005. I helped IAAMB get it on their site in late November 2016. I'd like you to pause and really let these dates sink in. That's over a decade of lost information like which geographic regions the website is most popular with, how long visitors spend on the site and each page, which pages they land on, travel to next, and leave from, etc. This information is incredibly useful for anyone with any kind of website, not just business owners. But you can easily see how this information is extra valuable for business owners. This information can help you craft marketing strategies, measure the effectiveness of efforts, see when there's a new article linking to your site, and more.
I did research on various membership plugins available, explained the pros and cons of each as related to the unique considerations of this client, and implemented the plugin. While modernizing with new processes can be scary, it also helps empower customers to take more actions on their own, like joining or renewing their membership.